Tourist signs help to safely guide road users to a specific attraction or facility along the most appropriate route.
Highways England are responsible for tourist signs on motorways and trunk roads.
We are responsible for tourist signs on all A, B and C class roads and most unclassified roads.
To apply for a new tourist sign, your tourist destination must meet the criteria defined in our Signs Guidance and Street Furniture Policy.
You will need to pay:
- a non-refundable application fee for a site assessment
- for the signs, if your application is approved - includes the design costs, installation and a sum for future maintenance and repairs
Email firstname.lastname@example.org for more information about fees.