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It’s 'down to us’ to control the virus, says new campaign

Date Published: 09 October 2020
Down to Us

A new wide-ranging campaign is calling on residents across Leicester, Leicestershire and Rutland to stem rising rates of coronavirus during a second wave.

The drive - backed by the NHS, local authorities, Leicestershire Police, universities and Leicestershire and Rutland Sport – is called ‘it’s down to us’ and encourages people whether they’re on the school run, travelling to work, in the office or going out for a drink, to change their behaviour during the pandemic. 

Launched on social media a few weeks ago, the artwork features local people and landmarks and is designed to remind residents that they play a big role in lowering infection levels. 

“The campaign urges everyone to think about social distancing, wearing a face mask, washing your hands and adhering to the rules 24/7. Or making it run throughout your life like the letters in a stick of rock. As winter draws nearer – and the second wave appears to be here – it’s even more important we do everything we can to reduce the impact of coronavirus in our communities and on our public services. Get a flu jab, reduce your contacts, self-isolate when you need to and avoid crowded areas. So whether you’re on the school run, travelling to work, in the office or going out for a drink, please do the right thing. The route out of this is changing our behaviour.”
Mike Sandys, Director of Public Health for Rutland County Council

“The winter months are always very busy for the NHS and your help to lessen the impact of COVID is really appreciated.  We know it has taken its toll on people, not just COVID itself but the impact of COVID on people’s mental health for example, but the NHS with our partners in social care and with support from other organisations including the voluntary sector, is committed to making sure you get the care you need.” 
Andy Williams, Accountable Officer for the three LLR CCGs

“We are all working extremely hard to control the virus and it is more important than ever that we continue to do this. It has to be collective effort. It is not about you, as an individual. It is about us, as a Community. If we work together we can keep each other safe.”
Councillor Oliver Hemsley, Leader of Rutland County Council

“Hands, face, space. It really couldn’t be more simple for people to take responsibility. We continue to let people know that the police will take action against those who break the rules, you could be facing up to 10k in fines. We have to work together to protect our families and our livelihoods. It is, without a doubt, down to all of us.”
Chief Constable Simon Cole

For the latest public health guidance aimed at stopping the spread of COVID-19, please see the GOV.UK website.

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