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Annual Tourism Forum Reports Positive Growth

Date Published: 23 November 2018
Tourism

More than 40 businesses and representatives from across the local tourist industry have attended Rutland’s Annual Tourism Forum at the Wisteria Hotel in Oakham.

The Annual Tourism Forum is a free event hosted each year by the Discover Rutland Tourism Committee for groups, businesses and individuals connected with tourism in the local area.

This year’s forum included a run-down of activity from different tourism sectors and reported on the economic impact of Rutland’s tourism industry, which is shown to have grown again over the past 12 months. The event also looked back on new projects undertaken since the last annual forum, including the introduction of new Discover Rutland mini guides for visitors and the creation of an annual fundraising ball.

Plans for the coming year include the development of short themed tourism films to promote the County more widely, as well as participating in a new VisitEngland funded project ‘The Explorers Road’, which aims to encourage overseas visitors to experience traditional England through its historic market towns.

“At Discover Rutland, we have been working hard to extend the tourism season beyond summer by promoting the wealth of autumn visitor events and attractions the county offers. These include Oakham Town Partnership’s Rutland Food & Drink Festival, our own Rutland Food & Drink Week and the recent Mistletoe Christmas Fair at Rutland Showground. The annual forum is always a great opportunity to review the work that Discover Rutland does and share the ideas we have for the coming year, including plans to encourage more overseas tourists to come and explore our County. We are also starting work on revising our Tourism Vision which sets out aims and objectives from 2020 to 2025. One of these is to encourage more people who visit Rutland Water to also visit our market towns, and to stay longer.”
Ed Burrows D.L, Chair of Discover Rutland

Discover Rutland is the destination and promotional brand for tourism in Rutland and is funded largely by its members, with support from Rutland County Council.

"The Annual Tourism Forum is a valuable opportunity to highlight what Discover Rutland does to support our visitor economy and it was great to see that the event was well attended. Rutland continues to grow in popularity and gain national recognition as a destination for visitors and holidaymakers – something we want to continue to build on in the coming years. Tourism is one of the largest contributors to our local economy. Latest figures showing that tourism generated more than £123 million for Rutland businesses last year are incredibly positive, while visitor numbers also rose to just under 1.9 million. Additionally, Rutland’s tourism sector employs over 1,300 people, making it a vital source of jobs for our area.”
Councillor Oliver Hemsley, Leader of Rutland County Council 

Outside of the forum, Discover Rutland is always keen to hear from anyone involved with or interested in local tourism who would like to help support Rutland’s visitor economy. 

For information, email: tourism@rutland.gov.uk or visit the Discover Rutland website.


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