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Rutland Armed Forces Discount Scheme

The Rutland Armed Forces Discount Scheme was  set up to support service personnel and their families as they relocate to Rutland from elsewhere in the UK and overseas and our significant local veteran population. 

We're looking for local businesses to join the scheme and show their support by offering a discount /special offer on goods and services for Armed Forces personnel and their families.

How it works

Local businesses should get in touch to express an interest in joining the scheme. All we need from you is your business name, contact details and a description of the discount or incentive you're willing to offer to members of the Armed Forces / veterans living locally.

You can do this by filling out the online form below. This form can also be downloaded, printed and returned to us by post. Download the Armed Forces Discount Scheme Business Application Form.

Completed forms can be returned to: 

Economic Development

The King Centre




LE15 7WD

Participating businesses will receive a window sticker to display on their premises, to show they're involved. Plastic membership cards will be issued to eligible Armed Forces personnel and their families and veterans for them to present when making a purchase, at which point the agreed discount will be applied.

Local Businesses

Thank you to the many local businesses and traders who have already signed up to join the Rutland Armed Forces Discount Scheme

Participating Businesses


Mandatory field

Armed Forces Discount Scheme
Thank you for your support. 
If you have any queries, please contact 01572 758376


Rutland County Council provides names and details of those organisations and businesses involved in the Armed Forces Discount Scheme solely as a convenience to Armed Forces personnel. Rutland County Council is not promoting or endorsing the discounts, products and services advertised on this website, and any uptake of them is entirely at the discretion of Armed Forces personnel. Details relating to suppliers and discounts offered are subject to change. It is recommended that you check with the relevant organisations; details of all products, services, benefits and discounts offered prior to entering into any transaction in respect of the same. Those taking part in the scheme do so at their own risk and are responsible for managing their own discounts. Businesses are entitled to withdraw from the scheme, or refuse a discounted transaction, at any time. Transactions in respect of the products or services (and any benefits or discounts) are between the organisation and the buyer. Rutland County Council reserves the right to be selective about which discounts are included on this list.